Comments on: Its what you don’t know about product packaging that can bite you in the butt! http://www.packaginglaunch.com/?p=168 Where your package comes to be reviewed! Sun, 05 Sep 2010 12:22:07 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Randy "Dr. Box" Phares http://www.packaginglaunch.com/?p=168&cpage=1#comment-169 Randy "Dr. Box" Phares Wed, 02 Sep 2009 00:40:28 +0000 http://www.packaginglaunch.com/?p=168#comment-169 One thing that holds true in Human Resources, also holds true in Marketing. In Human Resources, one All-Star performer is better than three good performers because they will see things others can't see. They will continually create value paying for themselves many times over and generating uncommon results, time after time. An All-Star generates "Breakthrough Performance" where a good performer creates incrimental improvement. In Branding it can mean life or death to your product. The most important thing is that you must have a great product that people will want to buy. No amount of Branding or Marketing will compensate for a product people will not want to buy. If you have a product the people will want to buy the branding and marketing can mean everything. One of my quotes states it very well, "Your Packaging is Your Producs Window to the World and the View Means Everything!" "Great" Branding, Marketing and Package Design generates interest from your target market and helps create a need for the product. If the product concept is good it will close the sale. If the product itself is good, people will purchase more and/or recommend it to others. Without "Great" Branding, Marketing and Design your product is one of thousands of others sitting on the shelf hoping to get picked. "Packaging Launch" gives you access to a panel of experts in these areas to help uncover the subtle things that most people don't understand about Packaging, Marketing and Branding that can be the difference between your product sitting on a shelf and being puchased. Nobody knows everything but all of us know something and we know Branding, Marketing and Packaging. Each of us has a different background and can offer contrasting angles to help you develop the best Packaging presentation possible in the eyes of your target audience. The experts on this panel are more knowledgeable than most Fortune 500 Marketing teams and you can tap in to their wealth of knowledge without the cost of hiring a Marketing team. When you need a new roof you should hire a roofer and when you need to launch a new package you need "Packaging Launch". Sincerely, Randy "Dr. Box" Phares One thing that holds true in Human Resources, also holds true in Marketing. In Human Resources, one All-Star performer is better than three good performers because they will see things others can’t see. They will continually create value paying for themselves many times over and generating uncommon results, time after time. An All-Star generates “Breakthrough Performance” where a good performer creates incrimental improvement.

In Branding it can mean life or death to your product. The most important thing is that you must have a great product that people will want to buy. No amount of Branding or Marketing will compensate for a product people will not want to buy. If you have a product the people will want to buy the branding and marketing can mean everything. One of my quotes states it very well, “Your Packaging is Your Producs Window to the World and the View Means Everything!”

“Great” Branding, Marketing and Package Design generates interest from your target market and helps create a need for the product. If the product concept is good it will close the sale. If the product itself is good, people will purchase more and/or recommend it to others. Without “Great” Branding, Marketing and Design your product is one of thousands of others sitting on the shelf hoping to get picked.

“Packaging Launch” gives you access to a panel of experts in these areas to help uncover the subtle things that most people don’t understand about Packaging, Marketing and Branding that can be the difference between your product sitting on a shelf and being puchased. Nobody knows everything but all of us know something and we know Branding, Marketing and Packaging. Each of us has a different background and can offer contrasting angles to help you develop the best Packaging presentation possible in the eyes of your target audience. The experts on this panel are more knowledgeable than most Fortune 500 Marketing teams and you can tap in to their wealth of knowledge without the cost of hiring a Marketing team.

When you need a new roof you should hire a roofer and when you need to launch a new package you need “Packaging Launch”.

Sincerely,

Randy “Dr. Box” Phares

]]> By: JoAnn Hines http://www.packaginglaunch.com/?p=168&cpage=1#comment-168 JoAnn Hines Tue, 01 Sep 2009 20:14:36 +0000 http://www.packaginglaunch.com/?p=168#comment-168 Knowledge is an important thing and lack of it is what can get you in hot water. Thanks to the experts weighing in and sharing their experiences and insightful comments for people who have a package to launch. Knowledge is an important thing and lack of it is what can get you in hot water. Thanks to the experts weighing in and sharing their experiences and insightful comments for people who have a package to launch.

]]> By: Aaron Keller http://www.packaginglaunch.com/?p=168&cpage=1#comment-167 Aaron Keller Tue, 01 Sep 2009 20:00:52 +0000 http://www.packaginglaunch.com/?p=168#comment-167 Hard to remember who originally put these thoughts on paper, but there are these categories of knowledge. 1) The things you know and can repeat when prompted (your mother's name). 2) The things you know but need a bit of help to remember (your mother's third husband). 3) The things you know you don't know enough about (the legal advice you got from your mother's second husband but would need to pay for again if pressed) 4) The things you don't know that you don't know. (the stuff that when you do learn about it you go, "wow would have never considered that perspective." The "mother" metaphor stopped here because of where it was tending to go) It requires a mildly confident individual to be self-aware enough to admit to number three. It requires someone of zen-like perspective to know that number four is where you should place your thinking. And, this is where you should place your hiring of people to advise you. If all you get in a first meeting with them (professional or not) is ordinary, then you're not hiring the right team. Seek greater knowledge and specifically in the area where you don't know you don't know. Don't be afraid to be surprised. ajk Hard to remember who originally put these thoughts on paper, but there are these categories of knowledge.

1) The things you know and can repeat when prompted (your mother’s name).

2) The things you know but need a bit of help to remember (your mother’s third husband).

3) The things you know you don’t know enough about
(the legal advice you got from your mother’s second husband but would need to pay for again if pressed)

4) The things you don’t know that you don’t know.
(the stuff that when you do learn about it you go, “wow would have never considered that perspective.” The “mother” metaphor
stopped here because of where it was tending to go)

It requires a mildly confident individual to be self-aware enough to admit to number three. It requires someone of zen-like perspective to know that number four is where you should place your thinking. And, this is where you should place your hiring of people to advise you. If all you get in a first meeting with them (professional or not) is ordinary, then you’re not hiring the right team.

Seek greater knowledge and specifically in the area where you don’t know you don’t know. Don’t be afraid to be surprised.

ajk

]]> By: Tom Klopfenstein http://www.packaginglaunch.com/?p=168&cpage=1#comment-166 Tom Klopfenstein Tue, 01 Sep 2009 17:21:25 +0000 http://www.packaginglaunch.com/?p=168#comment-166 But it is important to use the right package whether it be Corrugated or folding carton. Or a display for that matter. It depends where it is being sold and what type customer you are trying to get to put the product in the cart. The packaging speaks to what I call perceived value. Sometimes E-flute labeled makes sense, or flexo printed with UV makes sense. Or it can be just 4-color flexo on Klay-white. Depends on the retail outlet that the products is going to be for your products. Making product move off the shelf and into the shopping cart is the #1 thing that needs to happen at retail. That is what I have done for years and that is what makes a happy and returrning customer. Tom Klopfenstein But it is important to use the right package whether it be
Corrugated or folding carton. Or a display for that matter. It
depends where it is being sold and what type customer you are trying
to get to put the product in the cart. The packaging speaks to what
I call perceived value. Sometimes E-flute labeled makes sense, or
flexo printed with UV makes sense. Or it can be just 4-color flexo
on Klay-white. Depends on the retail outlet that the products is
going to be for your products.

Making product move off the shelf and into the shopping cart is the
#1 thing that needs to happen at retail. That is what I have done for
years and that is what makes a happy and returrning customer.

Tom Klopfenstein

]]> By: Jim DeBetta http://www.packaginglaunch.com/?p=168&cpage=1#comment-162 Jim DeBetta Thu, 27 Aug 2009 20:27:33 +0000 http://www.packaginglaunch.com/?p=168#comment-162 Hey everyone - I can say first hand as a veteran of the consumer products industry that packaging is paramount to retail selling success! It is how I succeeded with my first company as we competed against much larger competitors. Retailer quickly took to us because of our superior and well though out packaging... Good luck! Jim DeBetta Hey everyone -

I can say first hand as a veteran of the consumer products industry that packaging is paramount to retail selling success! It is how I succeeded with my first company as we competed against much larger competitors. Retailer quickly took to us because of our superior and well though out packaging…

Good luck!

Jim DeBetta

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