Comments for Packaging Launch

Comment on Lips-n-Eyes Cosmetics Organizer by admin

admin — Wed, 02 Jun 2010 18:20:56 +0000

Comment on Its what you don’t know about product packaging that can bite you in the butt! by Randy "Dr. Box" Phares

Randy "Dr. Box" Phares — Wed, 02 Sep 2009 00:40:28 +0000

One thing that holds true in Human Resources, also holds true in Marketing. In Human Resources, one All-Star performer is better than three good performers because they will see things others can’t see. They will continually create value paying for themselves many times over and generating uncommon results, time after time. An All-Star generates “Breakthrough Performance” where a good performer creates incrimental improvement.

In Branding it can mean life or death to your product. The most important thing is that you must have a great product that people will want to buy. No amount of Branding or Marketing will compensate for a product people will not want to buy. If you have a product the people will want to buy the branding and marketing can mean everything. One of my quotes states it very well, “Your Packaging is Your Producs Window to the World and the View Means Everything!”

“Great” Branding, Marketing and Package Design generates interest from your target market and helps create a need for the product. If the product concept is good it will close the sale. If the product itself is good, people will purchase more and/or recommend it to others. Without “Great” Branding, Marketing and Design your product is one of thousands of others sitting on the shelf hoping to get picked.

“Packaging Launch” gives you access to a panel of experts in these areas to help uncover the subtle things that most people don’t understand about Packaging, Marketing and Branding that can be the difference between your product sitting on a shelf and being puchased. Nobody knows everything but all of us know something and we know Branding, Marketing and Packaging. Each of us has a different background and can offer contrasting angles to help you develop the best Packaging presentation possible in the eyes of your target audience. The experts on this panel are more knowledgeable than most Fortune 500 Marketing teams and you can tap in to their wealth of knowledge without the cost of hiring a Marketing team.

When you need a new roof you should hire a roofer and when you need to launch a new package you need “Packaging Launch”.

Sincerely,

Randy “Dr. Box” Phares

Comment on Its what you don’t know about product packaging that can bite you in the butt! by JoAnn Hines

JoAnn Hines — Tue, 01 Sep 2009 20:14:36 +0000

Knowledge is an important thing and lack of it is what can get you in hot water. Thanks to the experts weighing in and sharing their experiences and insightful comments for people who have a package to launch.

Comment on Its what you don’t know about product packaging that can bite you in the butt! by Aaron Keller

Aaron Keller — Tue, 01 Sep 2009 20:00:52 +0000

Hard to remember who originally put these thoughts on paper, but there are these categories of knowledge.

1) The things you know and can repeat when prompted (your mother’s name).

2) The things you know but need a bit of help to remember (your mother’s third husband).

3) The things you know you don’t know enough about
(the legal advice you got from your mother’s second husband but would need to pay for again if pressed)

4) The things you don’t know that you don’t know.
(the stuff that when you do learn about it you go, “wow would have never considered that perspective.” The “mother” metaphor
stopped here because of where it was tending to go)

It requires a mildly confident individual to be self-aware enough to admit to number three. It requires someone of zen-like perspective to know that number four is where you should place your thinking. And, this is where you should place your hiring of people to advise you. If all you get in a first meeting with them (professional or not) is ordinary, then you’re not hiring the right team.

Seek greater knowledge and specifically in the area where you don’t know you don’t know. Don’t be afraid to be surprised.

ajk

Comment on Its what you don’t know about product packaging that can bite you in the butt! by Tom Klopfenstein

Tom Klopfenstein — Tue, 01 Sep 2009 17:21:25 +0000

But it is important to use the right package whether it be
Corrugated or folding carton. Or a display for that matter. It
depends where it is being sold and what type customer you are trying
to get to put the product in the cart. The packaging speaks to what
I call perceived value. Sometimes E-flute labeled makes sense, or
flexo printed with UV makes sense. Or it can be just 4-color flexo
on Klay-white. Depends on the retail outlet that the products is
going to be for your products.

Making product move off the shelf and into the shopping cart is the
#1 thing that needs to happen at retail. That is what I have done for
years and that is what makes a happy and returrning customer.

Tom Klopfenstein

Comment on Its what you don’t know about product packaging that can bite you in the butt! by Jim DeBetta

Jim DeBetta — Thu, 27 Aug 2009 20:27:33 +0000

Hey everyone -

I can say first hand as a veteran of the consumer products industry that packaging is paramount to retail selling success! It is how I succeeded with my first company as we competed against much larger competitors. Retailer quickly took to us because of our superior and well though out packaging…

Good luck!

Jim DeBetta

Comment on Birdy Botanicals by ANGELA GREENE

ANGELA GREENE — Sat, 22 Aug 2009 01:59:42 +0000

Hello Sally–
I just wanted to put my 2 cents in from a purely consumer point of view (even tho I also make B & B products), but I’ve been buying them alot longer than I’ve been making them. I agree with some of the comments but I don’t with others. So I will list each of them then leave my comment after each one.
1–David Lemly–However, when I read the packaging even after reading the site I am left feeling oddly disconnected from the natural, holistic modus-operandi I believe this brand is about. The website states 100% natural scents. 100% vegetarian. No animal testing. And yet the packaging itself reads 70% organic without mentioning any of the other benefits.
My comment: I really don’t agree with what he is saying here. I completely understand that when you say 100% natural scent that you mean just the scent part of your ingredients is 100% natural. Same thing with them being 100% vegan. And when you say 70% organic, you are saying that 70% of the ingredients are organic. I don’t feel like he has a clear understanding of what you are saying about the percentages. You can still have 100% natural scent yet the overall product is only 70% organic.
2–About the black caps & the recommendation that you have white caps because the black takes the focus off of the bottles. I feel just the opposite and think the black is a nice contrast and gives the containers a more sleeker modern look while white caps will look very plain. What I think really stands out about the cap is that the cap is black but the word color is white. I would match the cap color with the word color.
3–I agree with the complaint about the logo being black. I like the logo because it is reflective of your name–it is a bird and a leaf which is definitely birdy and botanical. But leaves aren’t black and birds come in all colors. I assume you did it black so as to not compete with your label colors and so that it stands out from those colors. I just feel like the leaf has to be green in order to look best.
4–About the 3 in 1 Hydrating Lotion Jelly–as a customer, I wouldn’t “buy” the claim because I don’t see how a moistuizer can also be used as a masque. A face moisturizer is left on while a masque is a treatment that is left on for a certain amount of time then taken off and then a moisturizer is usually put on afterwards. So what would I do, put the same product that I just used as a masque back on as a moistuizer. To me, this makes no sense. And even if it could be used this way, I don’t see any directions on using it as a masque on your website. And as for using it for the 3rd use as a shaving soother and for burns, that just seems like you are trying to make it have 3 uses. But why stop with 3 when you could go on and say 4 & 5 & say you could use it for a foot moisturizer after a pedicure or as a belly balm. It just doesn’t seem like a true 3 in 1 product—I think a true 3 in 1 product should have be able to take the place of 3 different products like a 3 in 1 body wash that is also a shampoo and can be used for shaving.
I could probably go on and get really specific about many things but I dont have the time. I did this just so that you would have a consumer point of view and by doing so, I really helped myself because I was really looking at your products in a very critical way and trying to see what I didn’t like and now I know that I will be able to do the same thing with my own products when I begin to sell my products.
Angela Greene
3–About the fact that you are a green company and that needs to be conveyed to the customer–most everyone is aware of the green movement so I feel like just putting a simple couple of words like “made in the green way” or something to that effect yet done in a color or font to make it stand out on the front label at the top is enough to get the customers attention. People who are looking for ‘green” products will see it & know what it means and people who don’t care won’t mind. Then you can further explain your green ways on the back of the bottle on that label. Defintely convey the 100% vegan part & maybe skip the “no animal testing” because consumers see it all the time and is expected–but I would only do this if it came down to whether there was no space to put it.
4–I agree that the labeling doesn’t convey “premium” to me and I think it’s because of the child like flowers on the label and the fact that there is a rainbow of colors. When I think of “premium”, what comes to mind is something elegant, sleek and modern, not playful and fun colors done in a water color way and child like drawings of flowers.
5–3 in 1 just makes more sense than three in one and saves on label space. Also, 3 in 1 is quicker to read and understand than the other way.

Comment on Lips-n-Eyes Cosmetics Organizer by Kermetta

Kermetta — Tue, 28 Jul 2009 17:09:14 +0000

Anthony, Thanks for your comment. We agree that the black background of our website pops! We are redesigning our packaging, keeping in mind all the great critiques from those who participated.
Again, I can’t thank you all enough for allowing Lips-n-Eyes to be part of the initial Packaging Launch.

Kermetta

Comment on Shoebby by Anthony Testa

Anthony Testa — Thu, 02 Jul 2009 17:01:35 +0000

I think this is a great product!

Love the name , I think women are going to love this one ..

Hard to see the front of the box .. You need to have that logo bigger like on the boxes them selves. Better photography on your website than on the packaging. You need to change that .
Go with bigger photo on the front .. You need to get attention then you can add additional on the back.
I like what JoAnn said about a peg .
What might be an interesting approach is shoot one shoe and make it look as though it’s in the box. Die cut and drop it in , print your logo on the outer plastic envelope just like on the box. and a second card with all the information. If you add the peg these would like stacked shoes …

Get you unfair market share!

Anthony Testa

Good luck

Comment on Bidwell Botanicals by Anthony Testa

Anthony Testa — Thu, 02 Jul 2009 16:23:05 +0000

Hi Jill , For me this one is a winner ..
I like what you’ve done with your packaging. You understand your product. I love seeing the cleansers through the bottle. In this way your product has become and integral part of your packaging.
When they sit together there is a strong branding function happening. I believe what I am seeing and your packaging has given real integrity to your product line.

Don’t change a thing. Your logo is clean, your descriptive copy is clean and your packaging is works, fresh, modern..

If you can do something with the amount of text on the front , but the would be it.

As far as the soap box, it is the one item that is not yet up to par. You mentioned that all the sizes are different.
What I would look at is, first of all we need to see the product, keeping with the brand. Here is what I would explore…
A) Transparent outer box,one size with a clear insert to accommodate the different soap sizes. I don’t know how different your soaps are to each other .
B) A sleeve scored to different thicknesses, then shrink wrapped on your bar. Your sleeve can be die cut to reinforce your brand ..

Go get your unfair market share !